When looking at advertising focused to the Latin@ population, you must first understand the people you are trying to reach. The Latin@s in the United States are more than just numbers on a page or statistics in a book. The rich culture and history that often so closely intertwines with the history of the United States should not be ignored, but used to better the research.
“U.S. Census Bureau population estimates as of July 1, 2013, there are roughly 54 million Hispanics living in the United States, representing approximately 17% of the U.S. total population, making people of Hispanic origin the nation’s largest ethnic or race minority.”- Centers for Disease Control and Prevention
“64% percentage of those of Hispanic origin in the United States who were of Mexican background in 2012. Another 9.4% were of Puerto Rican background, 3.8% Salvadoran, 3.7 % Cuban, 3.1 % Dominican and 2.3% Guatemalan. The remainder was of some other Central American, South American or other Hispanic/Latino origin.”- Census.GOV
“11.9 million Hispanic family households in the United States in 2013.”-Census.GOV
“38.3 million is the number of U.S. residents 5 and older who spoke Spanish at home in 2012. This is a 121% increase since 1990 when it was 17.3 million. Those who hablan español en casa constituted 13.0% of U.S. residents 5 and older. More than half (58 percent) of these Spanish speakers spoke English ‘very well.'”- Census.GOV
“In 22 states, Hispanics were the largest minority group. These states were Arizona, California, Colorado, Connecticut, Florida, Idaho, Illinois, Iowa, Kansas, Massachusetts, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, Oregon, Rhode Island, Texas, Utah, Washington and Wyoming. (2013)”- Census Fact Finder
What do these statistics mean?
- Hispanics are rapidly increasing the population in the United States, and not just in the south along the border states. There is a variety of nationalities that are subcategories in the “Hispanic Latin@” group. They are mostly speaking Spanish and English, although many South Americans do not speak either. While immigration is a hot button topic, there are a lot more Hispanic Lantin@s born in the United States than there are immigrating to the United States.