Additional Resources and Readings

The following links are websites and articles I enjoyed reading to find out more about the Hispanic Latin@ population in the United States and how advertisers are constantly using research to target this demographic.


The Assoc. of Hispanic Advertising Agencies

What to Expect in 2015 in Advertising

Don’t Sell Me!

The Impact of Sexual Imagery in Advertising: Comparing Hispanics’ and Non-Hispanics’ Attitudes and Responses Toward Print Ads


Additional Resources and Readings

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